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Corporate synergy : ウィキペディア英語版
Corporate synergy
Corporate synergy refers to a financial benefit that a corporation expects to realize when it merges with or acquires another corporation. Corporate synergy occurs when corporations interact congruently.
This type of synergy is a nearly ubiquitous feature of a corporate mergers and acquisitions and is a negotiating point between the buyer and seller that impacts the final price both parties agree to.
Positive synergies arise when the combined corporation will bring about better results than the two independent corporations, as in the saying "the whole is better than the sum of the parts". If the corporations do not do due diligence, negative synergies may arise, in which the corporations would have been better off existing on their own.〔(【引用サイトリンク】url=http://www.referenceforbusiness.com/management/Str-Ti/Synergy.html )
There are two distinct types of corporate synergies: revenue and cost.
==Revenue==
A revenue synergy refers to the opportunity of a combined corporate entity to generate more revenue than its two predecessor standalone companies would be able to generate. For example, if company A sells product X through its sales force, company B sells product Y, and company A decides to buy company B then the new company could use each sales person to sell products X and Y thereby increasing the revenue that each sales person generates for the company.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Corporate synergy」の詳細全文を読む



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